What’s actually moving at your dealer counter, today.
Primary sales is in your ERP. Secondary sales is in handwritten registers, dealer Excel files, and "bhai 50 nikal gaya" WhatsApp updates. HOXE Secondary collects it all via WhatsApp, AI-parses every photo/text/Excel, and gives your brand HQ a real-time pincode-level market-share view — lighter and cheaper than Bizom.
- WhatsApp-first input — no app for dealers to install
- AI parses register photos, text, and Excel attachments
- Pincode-level dashboard with anomaly alerts
Secondary Dashboard
Live — 24 hoursYou ship 10,000 units a month. You don’t know where 6,000 land.
Indian B2B brands have a deep dealer network and a black-box retail edge. Bizom and FieldAssist exist, but they’re heavy enterprise stacks that mid-size brands either can’t afford or can’t get adoption on.
Dealer apps die in week 3
You buy an enterprise platform. Dealers refuse to install. Three months later, adoption is 12% and the data is junk.
Secondary sales = guesswork
You know what you shipped. You don’t know what sold. Demand planning is gut feel. Schemes go to the wrong dealers.
No pincode-level view
A district might be growing 30%; another dropping 20%. You see the national average and miss the story.
Dealers stay on WhatsApp. Brand HQ gets a live dashboard.
No app install. No training session. Dealers send what they already send — text, photo of the register, Excel. AI does the rest.
Dealer onboarding via WhatsApp
Dealer gets a WhatsApp number. They send "namaste" — bot replies with "Send today’s sales as text, photo of register, or Excel."
AI parses every input
Photo of handwritten register → OCR → structured rows. Excel attachment → parsed. Text "50 cement, 30 wire" → structured.
Nudge + compliance
Dealers who don’t submit get auto-nudges. Schemes can be tied to submission consistency.
Brand HQ dashboard
Real-time pincode-level sales, dealer scorecards, SKU trends, anomaly alerts. Plug into your ERP for primary-vs-secondary view.
Built for the way Indian dealers actually report.
WhatsApp-only for dealers
Dealer never opens an app. They use the WhatsApp number they already know. Zero adoption friction.
OCR on handwritten registers
Photo of a register page → AI extracts SKU, quantity, customer. Trained for Indian handwriting and shorthand.
Excel attachment parsing
Dealers send their existing Excel daily-sales sheet. AI parses any format — no template enforcement.
Pincode-level market view
Real-time sales by pincode, district, state. Identify growing regions, struggling regions, opportunity gaps.
Anomaly alerts
Sudden drop in a region. Sudden spike from a dealer. Flagged to your brand team within hours.
Dealer scorecard
Submission consistency, growth rate, share-of-wallet. Tie schemes to scorecard tiers, not gut feel.
Who HOXE Secondary is for
Real-time view of every pincode
100s of dealers, no app adoption, gut-feel demand planning — fixed in 30 days.
Tie schemes to actual secondary movement
Stop incentivising dealers who hold stock. Reward the ones who sell through.
Earlier signal on regional shifts
See a district trend down 4 weeks before it shows in your primary numbers.
The questions most founders ask.
Three things: WhatsApp-first (no app install), AI parsing of any input format (no template enforcement), and pricing built for ₹50-500 Cr brands (not enterprise giants).
Other HOXE templates
Six templates. Same brand. Different gap closed.
HOXE Convo
Every visitor who lands on your site, every WhatsApp ping, every "send pricelist" email — Convo replies in seconds, qualifies the buyer, books the meeting, and hands a clean briefing to your sales team.
HOXE Map
Your factory shows up when someone searches "PVC pipe supplier Coimbatore".
HOXE QR
me-qr and Beaconstac give you a QR generator.
See your dealers in real time.
A 30-minute call. We’ll show you a live dealer dashboard for a brand in your category — and walk you through the adoption playbook.
See a Live Dashboard