Hoxe builds and runs the AI agent workflows behind your inbound, outbound, go-to-market and martech operations — wired into the tools your team already uses.
These aren't four services you pick from. They sit on top of each other: fix the data layer and the outbound layer starts working, fix routing and the whole funnel speeds up.
Layer 01 Inbound
Nothing sits in a queue
A form fill goes cold in minutes. Agents enrich the record, score it against your ICP, route it to the right rep and draft the first reply before anyone opens a tab.
Lead enrichment
Intent scoring
Instant routing
Reply drafting
Demo request · acme.io0:02
Enriched · 240 staff, Series B0:11
Routed to Dana, mid-market0:14
Draft reply waiting for review0:31
90 secmedian form fill to first reply
Layer 02 Outbound
Lists built from what's happening now
Live hiring, funding and product signals instead of a stale export. Every account gets researched, every sequence written for that account, and replies land triaged in the rep's inbox.
Signal-based lists
Account research
Sequence personalisation
Reply triage
Signal: hired 4 AEs this monthnew
Research: switched billing vendorauto
Angle written for this accountauto
Reply: interested, not nownurture
3.4xreply rate vs the templated sequences replaced
Layer 03 Go-to-market
The motion stops living in someone's head
Segmentation, territory rules, pricing approvals and launch checklists become something the system enforces. Agents keep sales, marketing and success in sync, and flag the accounts falling between them.
ICP & segmentation
Territory routing
Launch checklists
Deal desk & approvals
Enterprise · EMEA · Danaowned
Mid-market · NA · Priyaowned
12 accounts with no ownerflagged
Launch checklist · 9 of 11 doneQ3
1 owneron every account, checked nightly
Layer 04 Marketing technology
The plumbing everything else stands on
Contacts, accounts and events reconciled across CRM, email platform, ad accounts and warehouse — then kept clean on a schedule, with consent and audit trails intact.
CRM hygiene
Data orchestration
Dedupe & merge
Consent & audit trails
CRM ↔ warehousesynced 04:00
Email platform ↔ CRMsynced 04:02
318 duplicates mergedovernight
Consent state written backEU · UK
0duplicate accounts surviving the reconcile
How we automate
Four ways we get it running
Agents, the workflows they run on, the process underneath, and the stack it all plugs into. Each diagram draws itself as the panel comes into view.
AI agents
Agents that do the parts of the job a rep would: read the account, decide what matters, write the follow-up, update the record — and stop when they aren't sure.
Research, drafting and record updates in one run
A written plan and an action log for every task
Confidence thresholds that trigger a human handoff
01 / Agents
AI workflows
The rails the agents run on. Deterministic pipelines with a clear trigger, ordered steps, branches you can read, and a retry when a tool times out at 2am.
Triggers from forms, CRM changes, calendars or webhooks
Branching rules a marketer can read and change
Retries, rate limits and alerting when a step fails
02 / Workflows
Process engineering
Automating a broken process just makes the mess arrive faster. We map what actually happens first, cut the steps that exist for no reason, then automate what's left.
A week shadowing the people doing the work
Handoffs, rework and waiting time made visible
A ranked list of what's worth automating, and what isn't
03 / Process
Martech optimisation & implementation
Most teams pay for more tools than they use and use them at half strength. We audit the stack, cut the overlap, wire what's left together properly, and implement what's genuinely missing.
Licence and overlap audit across the stack
Implementation and migration without a data reset
One integration layer instead of scattered one-off Zaps
04 / Martech
Outcomes you get
What actually changes
Ten operations that stop depending on someone remembering. Each one is a workflow we've built before and can rebuild inside your stack.
01
Lead capture & management
Every form, chat, call and event badge lands in one place as a clean record — no more leads living in a spreadsheet on someone's desktop.
formchateventone record
02
Lead enrichment & qualification
Firmographics, tech stack and headcount attached within seconds, then checked against your ICP so reps stop researching accounts that were never a fit.
recordenrichICP fitqualified
03
Lead scoring & prioritisation
A score built from behaviour and fit, not a guess — so the queue is ordered by who is actually likely to buy this quarter.
behaviourfit scorescoreranked
04
Lead routing & assignment
Territory, segment, language and workload rules applied the moment a lead arrives, with round-robin that respects who is actually available.
queueterritoryownerassigned
05
Follow-ups & nurturing
Nothing goes quiet by accident. Sequences adapt to what the account did last, and the agent drafts the next touch for a rep to approve.
gone quietre-angledraftapproved
06
Campaign management & personalisation
Audiences built from live data instead of a stale segment, with copy varied per account and every send logged back against the record.
segmentpersonalisesendmeasure
07
Pipeline & opportunity management
Stages, next steps and close dates kept honest. Deals that have gone quiet surface before the forecast call, not after it.
dealstagerisknext step
08
Customer communication & engagement
One thread per account across email, chat and voice, with context carried between them so the customer never repeats themselves.
emailchatvoiceone thread
09
Reporting, attribution & tracking
Spend, touches and pipeline joined in one model, so you can see which motion earned the revenue and which one just looked busy.
spendtouchespipelineattribution
10
Onboarding, retention & upsell
Handover from sales to success without a re-brief, usage signals watched for churn risk, and expansion moments flagged while they're still warm.
signupusagehealthexpansion
Why teams work with us
We build the bridges between your tools
Most stacks aren't missing software. They're missing the connective tissue between the tools, the teams and the handoffs — which is the part nobody owns and everybody works around.
We build bridges
(01)
CRM to warehouse, marketing to sales, the agent to the rep. We work in the gaps between systems — the handoffs where deals quietly go missing.
Judged on pipeline
(02)
We agree the numbers that matter before building anything, and report against them weekly. A workflow that doesn't move one of them gets switched off.
Your CRM stays the truth
(03)
Nothing lives in a black box we control. Agents write into your systems with full field-level history, so the data still makes sense without us.
Reps stay in the loop
(04)
Drafts land as drafts. Handoffs arrive in Slack with the reasoning attached. Nobody finds out an agent emailed their account from the account.
Safe to point at customers
(05)
Suppression lists, sending caps, regional consent rules, PII redaction and an audit trail on every action — the boring controls that keep you out of trouble.
Built to hand over
(06)
Everything is built in your accounts and documented as we go, with a runbook at the end. Several clients now run their own workflows and keep us for the quarterly review.
Hoxe products
Two things we built ourselves
Small, focused products that came out of client work — one for the field, one for the front door of your website.
0101 / Field
CEST
Live · Field-sales intelligence
Capture a business card, voice note or manual lead. CEST enriches the account, scores GTM fit and prepares the next sales action before your rep is back in the car.
Answers from your own business knowledge, qualifies intent in the conversation, and hands a cleaner, context-rich enquiry to sales instead of a name and an email address.
One brain across chat and voiceTrained on your knowledgeQualifies and captures intent
